It was after much deliberation that I decided to give the new Verve album a chance. Forth, the band’s first studio album in just over ten years, represented a bit of a musical anomaly from a band that no one really expected to hear from again. And yet, here we have Sir Richard Ashcroft’s triumphant return with appropriate symphonic-rock grandeur.
As one can probably guess from my foray into the re-invigorated Bond franchise, I’m a little wary of pop-culture’s tendency to flog a dead horse. It’s almost become a fact that most comeback albums simply…well, suck. Members die, outlooks shift, and those remaining try to cling on to some sort of antiquated view of past accomplishments, oblivious to the crests and valleys of musical progress. Pearl Jam, and the likes of AC/DC are two recent failures which come to mind.
Forth surprised me, though, in ways that were more good than bad. The first single, “Love is Noise”, marks a return to the layered, sample-driven sound which was popularized on Urban Hymns, and was what first piqued my interest. While the lyrics are a little blunter and a little less poignant than the “Bittersweet Symphony” it seems to be channelling, it nonetheless proves to be a strong herald of the Verve’s return.
The rest of the album does a good job at capturing the sounds Ashcroft and Co. popularized on their earlier release, Storm in Heaven, while resisting the temptation to completely emulate them. The Verve is a band that realises that it’s not in the nineties anymore, and it’s a realization that serves them well. Tracks like “Sit and Wonder” and “Valium Skies” aren’t drowned in reverb like their earlier counterparts, but are instead layered in such a way that still conveys their intended gravity and awe. The presence of strings, which are sadly misused by far too any bands today, complement the majority of the album in a way which affirms their symphonic-rock moniker. This appears to work in guitarist Nick McCabe’s favour, who seems to have both an expanded role and increased creative freedom compared to previous outings. The result is a sound that is equal parts new and old; the intense layering of instruments is still present, but the riffs no longer have to battle to be heard. Combined with enough the additional depth and complexity not always present in previous outings, it’s a revamped musical style that listeners will come to appreciate on successive play-throughs.
While, from a musical perspective, many of the songs could easily fit within The Verve’s back catalog, there’s still the impression that Ashcroft’s lyrics simply aren’t up to par. Simple, and frankly, obvious observations like “love is a feeling you give” from “Columbo”, coupled with the thinly-veiled redemption pleas of “Judas”, simply don’t measure up to the epic and grandeur nature which The Verve musically strive for. To be fair, it’s a strong attempt from Ashcroft, who’s wallowed through a number of less-than stellar solo-albums over the past few years. Yet, one can’t help but wish that a decade-long absence could have yielded some more affecting lyrics deserving of The Verve’s previous standing.
I have to admit, I’ve enjoyed Forth; it’s an album which I wasn’t really expecting, and approached with an admittedly critical eye. Yet, the fact that it still maintains – and at times, even meets – the standard set by their first three outings was a pleasant surprise. The fact is, after almost a decade, The Verve can still maintain much of the sound mean that initially drove their popularity – a feat achieved without simply mirroring past work.
